The Greg Norman Collection, inspired by one of the world’s leading golf professionals also known as “The Shark”, is the global leader in golf inspired apparel and accessories for both men and women. GF55 completed 228 “In-Store Shops” providing concept design through installation. The shark theme was carried throughout from electronic visual displays, table design, hanging fixtures, and rug focusing on the many ways of creating a brand image. The project scope included project management, fixture design, collateral material design, shop coordination, and program standards & specifications. GF55’s fixture program focuses on flexible and changeable fixtures that can be moved and rearranged to easily adapt to the consumer. This project received the Outstanding Merit Award from NASFM.